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Holistic Pet Care- Feeding Our Pets

By: Steve Frailey Thursday January 14, 2016 comments Tags: noni for pets, holistic pet care


We all want to feed our families healthy, nourishing foods, including our pets. Because our pets rely on us to choose their food for them, it’s our duty pay attention to what we give them. A diet of safe food is critical if we want healthy, happy pets!

Pet food companies know that it’s the humans that are calling the shots, so they target the advertisements and the writing on the bags to attract us. Companies that make food for humans do the same thing, but the statements companies can make about the source, quality, and freshness of human food are regulated pretty strictly.

The problem is, there aren’t a lot of regulations around what pet food makers can say about the products they make. And the regulations that are in place are full of loopholes, misleading people trying to choose safe foods, treats, and supplements for their pets.

Seeing Past the Label

When you look at the ingredients label of a bag of pet food, you probably take most things you see there at face value. The first step to making healthier choices for your pets is to get more skeptical about those labels.

For each ingredient, ask yourself:

  • What is that, really?
  • Where do they get it from?
  • Is it high quality and fresh?
  • Is that ingredient necessary?

To answer these questions, you need to know how much you can trust the brand. This is why I always advocate getting foods from local, small businesses if at all possible. They tend to be much more transparent and willing to share their processes, because they have pride in their product.

Why Regulation Matters

But we can’t buy everything locally, which is why this regulation problem is so serious. Labels like USDA organic are a way for brands to communicate that they’re trustworthy without having to have a direct one-to-one relationship with each consumer.

The problem is, many of the labels that brands give themselves are actually meaningless, and aren’t enforced by any kind of third party. This includes “natural,” which actually means nothing at all.

Common Unregulated Labels

  • Natural
  • Healthy
  • Premium

So if we can’t trust the labels on pet food, how can we determine which options are actually safe and nutritious for our pets?

Commonly Concealed In Pet Food

Recently, the Cornucopia Institute released a report on ingredients in pet food, identifying many common issues. The main problems they found were quality issues (expired ingredients, contamination), cheap substitutes (excessive grains), reliance on GMO ingredients, and harmful additives & preservatives.

By returning to the label with a critical eye, you can identify a lot of ingredients that may be risky.

Mystery Meat

One of the most disturbing findings was that many products contain rendered ingredients that don’t even specify what species they’re from. These ingredients may contain animals that weren’t slaughtered. Indeed, trace amounts of sodium pentobarbital (used to euthanize animals) was found in at least 30 different pet foods.

Look For & Avoid:

  • Meat Meal
  • Meat and Bone Meal

No Substance

Just like their modern human caretakers, pets today eat far too many calories, with not enough nutrients. The culprit in both cases is simple starches. In fact, many pet foods contain mostly ingredients that are unnatural and therefore unnecessary for carnivorous cats and dogs.

First 3 Ingredients Shouldn’t Include:

  • Corn
  • Wheat
  • Corn Gluten Meal
  • Soybean Meal
  • Brewers Rice

GMO Products

Most consumers have no idea how pervasive GMO ingredients are in the American supermarket — including the pet food section. For example, if an animal ingredient of pet food is labelled GMO-Free, that doesn’t mean that that animal’s diet was non-GMO. Only the USDA organic label guarantees that.

Check Your Label For:

  • &ldquo GMO-Free” or “non-GMO”
  • Animals that might have been fed GMO corn or soy
  • Images that look similar to the USDA organic seal

Harmful additives

Human and pet foods alike contain far too many additives to improve shelf life and food consistency, including some that have been shown to be harmful.

Don’t Buy Products With:

  • Carrageenan (very harmful thickening agent)
  • Synthetic preservatives (propyl gallate, propylene glycol, and ethoxyquin)
  • Artificial colors

I encourage to you read the Cornucopia Institute’s report for a more complete list of what to look for.

Noni: Always Safe, Organic, Non-GMO, and Additive-Free

We’re committed to producing products for full and total health in both humans and pets. That means that we never ever add anything to our products that might be harmful in anyway. Our Noni Fruit Leather, which is sold for both humans and pets, is made of 100% pure organic noni pulp, and our lotions are all organic and water-based.

In fact, our pet and human noni formulas are exactly the same! We wouldn’t feed a pet anything that isn’t safe for a human, whether it’s “legal” or not. We package our animal formulas differently, just so you can tell whose is whose!

Noni is Raw Food for Pets

We can’t help you find the right pet food brand for your pets (though this guide from Cornucopia might help!) but we do offer you a nutritious, safe, and powerful raw food supplement for your pets’ health.

Our farm dog, Bhakti, is living proof of the benefits of a daily dose of noni. He’s been eating Noni Fruit Leather every day and he doesn''t have any internal parasites or fleas — even though he’s never had a shot , vaccination or poisonous pills to prevent fleas!

Bhakti is as healthy as the day we got him, because he eats a raw food supplement that truly nourishes him. The nutritional value of noni is extremely high, containing antioxidants, soluble and insoluble fiber, essential fatty acids, vitamins, and minerals.

These beneficial compounds, over 165 in all, work together to keep Bhakti in the peak of health. That’s what pet food ought to do, and that’s why this report was so disturbing to us.

Give the best to your pets, and you’ll be able to enjoy many long, healthy years together. Sacrifice quality, and you may sacrifice your pet’s well-being.


Click here to view Bhakti eating Noni Fruit Leather on our certified organic family farm.

How do you decide what food and supplements to give to your pets? Let us know in the comments!


Steve Frailey

About the Author: Steve Frailey

My wife and I (Steve Frailey) moved to Kauai, Hawaii in 1982 from our organic farm in California. There were no roads, electricity, water or buildings but lots of Noni trees (Morinda Citrifolia) in our valley. We also developed a deep relationship with Noni that was growing all through our valley.  Today we run our Hawaiian Organic Noni farm, and share the gift of health with people throughout the world.