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Letters From Steve Aug 2018

By: Steve Frailey Wednesday August 15, 2018 comments Tags: noni for skin


What is Psoriasis?
Psoriasis occurs when your immune system sends multiple signals to produce new skin cells. These unnecessary skin cells create buildup (also called plaque) creating red patches and silvery scales. Most individuals in the psoriasis population have this condition on their scalp. Psoriasis can also appear in other locations of the body such as: forehead, behind the ears, hands, elbows, creases of the knees and the back of the neck.

Did you know? Psoriasis is not contagious, but is believed to be inherited. The affected genes appear to be linked to an overactive immune system.

  • Common Symptoms
  • Reddish patches on the skin.
  • Dandruff-like flaking and silvery-white scales.
  • Dry scalp.
  • Extreme itching.
  • Bleeding from scratching the skin.
  • Burning sensation or soreness.
  • Temporary hair loss from scratching and removing psoriasis scales.

Over the years, many people have called or emailed letting us know how Noni has given them relief from a very wide variety of skin irritations. This is exactly what ancient Polynesians and Hawaiians learned by trial and error over centuries of time. In fact the raw pulp of Noni was their main antidote for many skin issues – itching, dry and flaky skin or skin irritations. Out of necessity the ancestral inhabitants of the South Seas had to find innovative ways to care for and protect their skin. They discovered the whole pulp of Noni fruit. In fact, Noni formed the basis of almost all of their skin care. Noni is not a miracle but the many beneficial compounds in the raw, non-fermented pulp help address and soothe many different skin irritations and is reported by many to be anti-wrinkling.

One can find many herbs and fruits in nature that contain medicinal qualities. Generally speaking, they tend to be very specific, limiting to only 4-5 conditions. However, Noni Fruit, with over 165 beneficial compounds, has been used over the centuries by many cultures for health and wellness. Over the past 25 years, scientific research have discovered that noni fruit can address over 65 different conditions (as listed on the USDA’s website).

To accomplish this feat, the beneficial properties lie in the pulp of the raw noni fruit, not in fermented juices, dehydrated capsules or freeze dried capsules. How can this be you ask? Think logically about the process of turning raw noni pulp into these various products.

Fermentation creates alcohol that destroys all the enzymes and changes/degrades the beneficial compounds found in the raw pulp of the fruit. The noni pulp is then thrown away and the juice pasteurized at high temperatures to increase shelf life and then sugar is added for taste. We will talk more about the importance of low temperature and potency later.

The powder in dehydrated capsules are made at temperatures above 135 F. Scientifically, heat above 130 F destroys all living enzymes. Even at 118 F, one begins to destroy beneficial enzymes in the pulp of noni fruit. Capsules also contain additional substances such as silica and anti-caking agents.

In "freeze dried" capsules, the noni fruit is steamed to temperatures above 140 F to “kill the bad pathogens” before vacuuming out the liquid. At 140 F most if not all of the beneficial enzymes, along with any potency is destroyed.

Being that all the health benefits lie in the raw noni pulp, is exactly why we spent years developing equipment that allows us to maintain that potency naturally. Our unique, low heat, dehydration process works below 115 F to ensure our Noni Fruit Leather is as close to the raw unfermented noni fruit as one can get.

All of our organic noni products are grown, handpicked and processed here on our certified organic noni farm. We have total control over every aspect of the growing, processing and packaging. Being that we grow our own noni fruit, we’re able to pick it at maximum maturity and process only the non-fermented raw pulp minus the seeds.

Can’t get enough raw food noni? Click here for more raw information!

Enjoy your summer, be healthy and for your health - eat smart!!!


Steve Frailey

About the Author: Steve Frailey

My wife and I (Steve Frailey) moved to Kauai, Hawaii in 1982 from our organic farm in California. There were no roads, electricity, water or buildings but lots of Noni trees (Morinda Citrifolia) in our valley. We also developed a deep relationship with Noni that was growing all through our valley.  Today we run our Hawaiian Organic Noni farm, and share the gift of health with people throughout the world.