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Letters From Steve Dec 2014

By: Steve Frailey Thursday December 4, 2014 comments Tags: scopoletin, noni for pain, natural pain relief, morinda citrifolia, noni history, noni tree

What is Noni?

My personal journey with Noni has been quite a learning experience. When my wife and I moved here over 30 years ago, we purchased raw land with no water, electricity, roads or buildings. We drilled water wells, built roads, built a house, put in solar electric and wind mills but really did not know much about the Noni trees that thrived on our land. Over the years, a deep personal relationship developed with this magnificent tree and fruit. Talking and learning from older Hawaiians, we learned the many benefits but most importantly the true traditional use.

For thousands of years, Noni was eaten as a raw food to promote overall good health or applied topically to the skin. It is raw food with over 165 beneficial compounds in the pulp. I personally have found that by eating our Noni Fruit Leather everyday, I have a strong immune system– no colds, flu, pain and have an abundance of energy!

The History of Noni

Several years ago, the Doctors Prescription for Healthy Living magazine published an article “World, Meet Raw Food Noni” which you can read here.

This is a fantastic article about the historical use of Noni and published research to substantiate what Noni does for the body.

Here are some of excerpts from the article:
How Noni Relieves Pain

Studies have demonstrated that noni is rich in scopoletin. Among its wide-ranging pharmacological effects are anti-inflammatory, pain-relieving and sedative activities. The body also utilizes scopoletin for smooth joint movement.

In the January 2010 issue of Phytotherapy Research (24[1]:38-42), researchers from the University Clinic Hamburg, Germany, found that preparations of noni “are effective in decreasing pain and joint destruction caused by arthritis.” 

If you have time, the whole article is quite informative. As I have mentioned before, Is Noni a miracle? No. Does Noni promote overall good health? Absolutely, if the beneficial compounds found in the pulp are not destroyed.

That is why, here at Hawaiian Organic Noni, we go to such extreme measures to maintain the potency found in the pulp. On the Farm Tours, we always talk about the process we go through to grow our organic Noni, pick only mature white fruit, and process at low temperature before fermentation occurs. We might pick on Monday at 8am, wash the fruit and hold in open containers to ripen. It takes several days to ripen based upon the temperature and humidity outside. The Noni fruit might be perfectly ripe at 3 am in the morning – we process which takes about 6 hours to complete. If we waited to 8am to begin processing, the fruit would naturally ferment and decrease the potency of the pulp. The potency is in the pulp if not fermented!!

Pure Nonfermented Noni
This coincides with research at the University of Hawaii by Dr. Brian Issell, who used pure non-fermented noni in their research. Dr. Issell said, “If fermentation is allowed, then a different chemical profile is almost certainly present. Also, liquid products that have grape or blueberry juice are chemically different.” Plus, fermentation destroys all the digestive enzymes.

Raw Food Not Juice
“As we harvest our noni for our leather and lotion, we have learned to cultivate the noni and create an unfermented as well as raw food product by processing below 115 degrees F. The powerful phytonutrients, brain and pain-relieving chemicals and enzymes in it remain highly biologically active,” says Frailey. “It is raw food not juice, from the whole fruit offering the full potency of the 165 compounds found in the pulp of noni.”

Mahalo! From everyone on the farm!

Steve Frailey

About the Author: Steve Frailey

My wife and I (Steve Frailey) moved to Kauai, Hawaii in 1982 from our organic farm in California. There were no roads, electricity, water or buildings but lots of Noni trees (Morinda Citrifolia) in our valley. We also developed a deep relationship with Noni that was growing all through our valley.  Today we run our Hawaiian Organic Noni farm, and share the gift of health with people throughout the world.