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Letters From Steve Dec 2019

By: Steve Frailey Tuesday December 31, 2019 comments Tags: raw food, raw food noni, organic food


With the holiday dinners literally days away, I wanted to discuss the importance of food quality. Namely, organic whole food. Labels can be confusing and deceiving. Not to worry! We did the research for you:

Does "Organic" and "Natural" Mean the Same Thing?

No, "natural" and "organic" are not interchangeable terms. In general, "natural" on a food label means that it has no artificial colors, flavors or preservatives. It does not refer to the methods or materials used to produce the food ingredients.

Organic or not? Check the label:

100 Percent Organic. This description is used on USDA certified organic fruits, vegetables, eggs, meat or other single-ingredient foods. May also be used on multi-ingredient foods if all of the ingredients are certified organic. These may have a USDA seal.

Organic. If a multi-ingredient food is labeled organic, at least 95% to 99% of the ingredients are certified organic. These may have a USDA seal.

Made with Organic Ingredients. At least 70% to 94% certified organic ingredients. The ingredient label must identify which ingredients are organic. These products may not carry a USDA seal.

Organic Ingredients. If less than 70% of a multi-ingredient product is not certified organic. The ingredient list can indicate which ingredients are organic. These products may not carry a USDA seal.

Did you know? A study conducted on more than 94,000 food samples by the U.S. Department of Agriculture, found at least one pesticide residue on approximately 75% of conventionally grown fruits and vegetables. Only approximately 25% of organically grown vegetables had pesticide residue.

Research has shown, organically grown fruits and vegetables contain approximately 15% more nutrients and antioxidants than conventionally grown produce.

The Hawaiian Organic Noni Way

It all starts with Mother Nature friendly practices to help build healthy soils, that grow healthy plants and trees. We have never used prohibited materials on our land. With the USDA organic certification, organic farmers must develop an organic operating farm plan, which is overseen by their certification agency with annual third-party inspections. We’ve learned from experience over the years what really works on our farm.

Click here for more reasons to go organic

Small changes lead to big results! I plan to make one small change to better my health each month for 2019.

Last month, we discussed self care. You can’t help others without helping yourself. There is an appropriate time and place to put you first.

Small change for Dec 2019: Laughter- Your body’s best medicine

Isn’t it fun to share a good laugh? But did you know laughter is actually beneficial for you? It’s true! Laughter can drastically improve your health. Laughter can relieve physical tension, leaving your muscles relaxed for up to 45 minutes.

Did you know? The limbic system (helps control instinct and mood) and the hypothalamus (helps control sleep and emotion) are involved in laughter.

Here are some other reasons to laugh.

Thank you for joining us on our health journey in 2019!

Cooked or Raw? Which is Better?

Although cooking food can improve its taste, did you know that heat changes the nutritional value of your food?

Some vitamins are lost when food is cooked, while others become more readily available for your body to utilize. Some claim that eating primarily raw foods is the path to better health. However, certain cooked foods have more nutritional benefits than when consumed raw.

Spinach contains oxalic acid. Oxalic acid can inhibit the body’s absorption of calcium and iron. But steaming spinach decreases oxalic acid content by 53%. And steamed spinach also better retains its folate content. Folate is a B-vitamin that helps the body produce DNA.

A 2009 study published in the International Journal of Food Science & Technology stated that cooking asparagus increased its phenols, quercetin, rutin, and lutein content up to 25%.

A 2002 study published in the Journal of Agriculture and Food Chemistry found that cooking actually boosted the amount of lycopene (antioxidant and an anti-inflammatory) in tomatoes

Click here for the complete list!

Our Noni Fruit Leather is a raw food product with a 2 year shelf life not refrigerated. Our unique low heat dehydration process (below 115 F) was specifically developed to maintain the potency of the 165 beneficial compounds found in the raw pulp of noni. Recent independent laboratory testing showed only a 1% drop in potency after 2 years!

Try some Noni Fruit Leather today!

Noni Tip of the Month

#RawFoodNoni (not juice) for your skin

Ethnobotanists tell us that applying noni topically was the original use by ancient Polynesians. They used it to promote overall good health and soothe skin irritations by placing the raw fruit on their skin.

Noni juice is difficult to apply topically. It’s often added in tiny amounts to skincare products, but it’s not potent enough to give you the full range of benefits.

Our solution: Noni Lavender Lotion. We simply puree the Noni Fruit Leather with water. Then we add organic lavender to the lotions, menthol and camphor to our IcyHeat formulas.

These topical products are full-potency, unpasteurized, and have a 2 year shelf life, because they’re made with the same slow-dehydrated Noni Fruit Leather. Slow-dehydrating noni takes a long time—over 60 hours at less than 115 degrees F. But we’ve seen firsthand that the results are worth it. Independent laboratory testing found Noni Fruit Leather to be 14x more potent than noni juice. Switch out your noni juice for raw Noni Fruit Leather. You’ll be amazed at the increased potency you get when you go raw!

Additional tip: Noni Lavender Lotion. Try using the Noni Lavender Lotion by applying to the skin before shaving your face (men) or legs (women) and you will experience no skin irritation and smooth shaving!

Check back next month for additional tips!

Happy Holidays! From Hawaiian Organic Noni


Steve Frailey

About the Author: Steve Frailey

My wife and I (Steve Frailey) moved to Kauai, Hawaii in 1982 from our organic farm in California. There were no roads, electricity, water or buildings but lots of Noni trees (Morinda Citrifolia) in our valley. We also developed a deep relationship with Noni that was growing all through our valley.  Today we run our Hawaiian Organic Noni farm, and share the gift of health with people throughout the world.