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Letters From Steve July 2018

By: Steve Frailey Wednesday July 25, 2018 comments Tags: noni ORAC value, natural antioxidants


Noni has continually amazed me over the past 25 years. Aside from my personal experiences, we have received numerous testimonials from individuals (and their pets) regarding the power of raw Noni. In the first email issued this month, I provided a link to Testimonials on our website for People use and Pet use. I hope you had time to browse the various categories of health benefits that people have reported to using Noni. Honestly, we have learned many new uses over the years for our organic Noni products for both internal and external conditions from your personal emails and phone calls. Keep them coming!

Polynesians and Hawaiians learned over the course of thousands of years the traditional use of raw Noni. Noni was a fantastic 
health aid then and now. In times of famine, Noni was eaten raw for sustenance. However, the main traditional use of Noni was to promote overall good health, wellness and energy by daily including raw Noni in their diet. Modern day research has shown the raw pulp of Noni to contain over 165 beneficial compounds that feed the cells of the body.

Most importantly, modern day research has shown the raw pulp of Noni to be extremely high in anti-inflammatory and natural antioxidant properties, which may support a healthy response to inflammation and provide antioxidant protection against free radicals.

Noni is not a drug, but a raw food to feed the cells of the body. On today’s Organic Noni Health & Wellness Tour, a gentleman asked “Do I have to take Noni every day?” My reply was, “Do you eat food every day at breakfast, lunch and dinner to feed the body to keep you healthy? Our Noni Fruit Leather is simply a raw food but with many, many beneficial compounds to address persistent conditions or as a raw food to keep you healthy”.

The following article was published several years ago in the Doctor’s Prescription for Health Living magazine, featuring the high natural antioxidant values of raw Noni pulp as compared to other known high antioxidant foods including commercial noni juice. According to the modern free-radical theory of aging, including high amounts of natural antioxidants into the diet slows oxidative processes and free radical damage that contribute to age-related degeneration and disease. Check out the amazing antioxidant values of our Noni Fruit Leather as found at an independent testing laboratory below. 

The US Department of Agriculture has determined that a person should be consuming foods and supplements with at least 3000 to 5000 units of ORAC (Oxygen Radical Absorbance Capacity) per day to maintain good health and prevent diseases.

"Daily antioxidant therapy – feeding the body foods it craves to sustain, vitalize and renew – delivers preventive effects against cancer, heart disease, vision deterioration and skin aging. Antioxidants neutralize free radicals produced by poor diet, environmental exposures, stress and toxic personal habits.”

“To measure the antioxidant activity of foods, scientists at the National Institute of Health, have developed a method of determining the oxygen radical absorbance capacity (ORAC) for foods. The ORAC value shows how quickly a food reduces highly reactive oxidizing (rusting) compounds into harmless chemical substances.”

&ldquo Hawaiian Organic Noni brings this super potent fruit to consumers by employing a method of processing that delivers the entire spectrum of phytochemicals both water and fat soluble nutrients, in a concentrated faithful representation of nature. Processing Noni and preserving antioxidant potential involves slow, low-heat dehydration to produce a concentrated source. “

“When recently studied for its own antioxidant potential per daily serving, Noni Fruit Leather served 340,000 ORAC units per 100 grams. This makes Noni Fruit Leather more potent than cloves per daily serving size and more plentiful with antioxidants power per serving than apples, blueberries, pomegranates, raisins and grapes. When used in a daily two-by-two-inch serving size, Noni Fruit Leather provides 6024 ORAC units whereas commercial noni juice has 433 ORAC units. Based on comparable serving sizes, Noni Fruit Leather is 13.91 times more potent than commercial noni juice.”

“Frailey, who helped pioneer Noni Fruit Leather, says, ‘It is really all about the potency. I think the independent lab results confirm that our organic growing methods, low-heat processing of the whole raw fruit and not fermenting preserves the maximum potency and brings us as close to the raw fruit as one can get, which also brings up the true traditional use – South Sea Islander truly ate the fruit raw.’

Enjoy your summer, be healthy and for your health - eat smart!!!


Steve Frailey

About the Author: Steve Frailey

My wife and I (Steve Frailey) moved to Kauai, Hawaii in 1982 from our organic farm in California. There were no roads, electricity, water or buildings but lots of Noni trees (Morinda Citrifolia) in our valley. We also developed a deep relationship with Noni that was growing all through our valley.  Today we run our Hawaiian Organic Noni farm, and share the gift of health with people throughout the world.