Free Shipping on USA orders over $75!

Letters From Steve June 2014

By: Steve Frailey Wednesday June 4, 2014 comments Tags: noni ORAC value, noni health benefits, natural antioxidants

Noni Health Benefits

The true benefit or healing properties of Noni are in the pulp in a solid form. Research has identified over 165 beneficial compounds in Noni. The problem is that Noni fruit has no shelf life and ferments very rapidly after a mature fruit ripens. Fermentation is the God given ability of the fruit to destroy itself as the alcohol that is created destroys all the beneficial enzymes and changes the chemical composition of most of the beneficial compounds found in the raw pulp.

We worked for years developing a unique low-heat dehydration system (below 115 degrees) using our organic non-fermented Noni. The goal was to maintain the full potency found in the pulp of the raw fruit. Research at an independent lab has confirmed we obtained our goal as our Noni Fruit Leather is 14 times more potent than Noni juice.

Our organic farm and observing organic principles is a true passion for my family. On our Farm Tours, we have the time to delve deeply into our methods that we have developed by trial and error for over 35 years. Most importantly, we have found what works very well for growing Noni – mulching, making our own compost, vermiculture (worm castings) and compost teas to foliar spray. Noni trees generally produce fruit for 10 months out of the year (they produce for 5 months, rest for a month, produce for 5 months and rest for a month) but since we have begun doing all four organic methods our Noni trees have never stopped producing fruit 12 months out of the years for the past 8 years!! Our happy, healthy trees just keep on giving a healing fruit.

Organic Certification

Last week, we just completed our annual re-certification by International Certification Services for our organic farm and organic processing facility. The inspector spends all day reviewing and documenting our operations on the farm and in the processing facility. They represent the USDA to ensure that everything on the Farm is organically grown, processed and handled in accordance with the USDA National Organic Program standards and statures.

Icy Heat Sports Formula
The big blue bottle with 1% more menthol crystals & camphor oil for a faster response to pain relief. All of our Noni lotions help with pain relief and reducing inflammation, but we have found that the added menthol & camphor simply quicken the response as the penetration into the skin and muscle tissue is faster. I personally use this lotion for over used muscles on the farm and relieving cramps.



The Kauai Visitor Channel sent a film crew to our farm several weeks ago to interview me about Noni and our farm. The 3 minute video is a great presentation of our farm and what we do. The local Kauai Visitor Channel airs the video several times per day to inform Tourists of the opportunity to come visit our Farm and learn about Noni. The response has been fantastic. Click on the icon and enjoy the well produced video.

Stay Young! Be Young!


Steve Frailey

About the Author: Steve Frailey

My wife and I (Steve Frailey) moved to Kauai, Hawaii in 1982 from our organic farm in California. There were no roads, electricity, water or buildings but lots of Noni trees (Morinda Citrifolia) in our valley. We also developed a deep relationship with Noni that was growing all through our valley.  Today we run our Hawaiian Organic Noni farm, and share the gift of health with people throughout the world.