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Letters From Steve Mar 2018

By: Steve Frailey Wednesday March 21, 2018 comments Tags: raw food noni, raw noni

Noni for National Nutrition Month


You are what you eat right? The big questions is: Do you live to eat or do you eat to live? Your answer directly affects your health. Succumbing to the immediate cravings of your palate, or feed the body what it requires to keep you healthy.

Why do we eat food? Naturally to satisfy our hunger – the body’s physical response for the need of nourishment. So the question we should ask ourselves individually: What do I choose to feed my body? Now there are many books, talk shows, etc. promoting the new diet of the month or the right combinations of this or that food for optimal health. I will not open that Pandora’s Box of opinions, but will simply say: "'You are what you eat' and the sooner one starts making logical choices concerning food, the healthier one may become." Research has shown that limiting the amount of salt and sugar in the American diet would be a great first step towards better health.

A big eye opener for me happened several years ago on our organic family farm. I was contacted by a University that was doing research on plant compounds that would alleviate pain without drugs. The ethnobotanists from this University visited our farm explaining they had found research regarding the raw pulp of Noni.

Research showed Noni to be an effective pain reliever and anti-inflammatory without any negative side effects. Wow! During our visit, the ethnobotanists said while they studied the historical records of ancient Polynesian and Hawaiian cultures they could not find any record of “inflammatory diseases”. The ethnobotanists had found ancient Polynesians and Hawaiians were eating the raw pulp of Noni everyday to promote overall good health, wellness and energy. Noni fruit being a high anti-inflammatory and a high antioxidant feeds the cells of the body and acts as a natural health booster. You truly are what you eat. 

Therefore, in honor of National Nutrition Month, we will focus on Noni as raw food to feed the body and promote overall good health. We will look into the 165 beneficial compounds in the raw pulp of Noni and how they interact within the body to promote the healthy living that we all desire. We will also discuss Why Raw Food Noni and not fermented noni juiceI'll give you a clue: It’s all about the potency.

Noni has been a great part of my life for over 30 years. Every day has been a learning experience. Noni trees are truly a joy to work with as they simply keep giving the gift of health 12 months out of the year. Aborigines and Polynesians learned over the course of thousands of years that the potency of raw Noni pulp was food and medicine. Current research has identified over 165 beneficial compounds in the raw pulp of Noni. Which leads to the question: Is Noni a miracle? And the answer is: No! But raw Noni fruit with all of its 165 beneficial compounds, can promote overall good health and feed the cells of the body. 

Research has shown raw noni pulp to be a very high anti-inflammatory and antioxidant which feeds the cells of the body to promote good health. Noni fruit also contains vital micronutrients, soluble and insoluble fiber, essential fatty acids, and countless other vitamins and minerals. 

What is in Noni? Click Here to Read More

The big problem lies in the processing of any raw fruit or vegetable. You see, processing raw produce runs the risk of decreasing the natural beneficial compounds that lie within the raw food itself. Therefore at Hawaiian Organic Noni, we have learned to organically cultivate our Noni and create an unfermented as well as raw food product by processing below 115 F. The powerful phytonutrients and enzymes in it remain highly biologically active. It is a raw food not juice, from the whole fruit offering the full potency of the 165 beneficial compounds found in the raw pulp of Noni.

From The Doctor’s Prescription for Healthy Living magazine article:

"As it turns out, Frailey's interest in Noni coincides at a sweet spot in time when researchers throughout the world had taken a renewed interest in the fruit in order to study it for its health benefits."

"Thus people also began to learn that Noni can offer true health benefits. It turned out Noni has so many benefits beyond it spectacular ability to inhibit pain."

"As we harvest our Noni for our Noni Fruit Leather and lotions, we have learned to cultivate the Noni and create an unfermented as well as raw food product by processing below 115 F.  The powerful phytonutrients and enzymes in it remain highly biologically active.  It is a raw food not juice, from the wholes fruit offering the full potency of the 165 compounds found in the pulp of Noni"

"Studies have demonstrated that Noni is rich in scopoletin.  Among its wide-ranging pharmacological effects are anti-inflammatory, pain-swelling sedative activities. The body also utilizes scopoletin for smooth joint movement."

In the US, approximately 155 million individuals are either overweight or obese.

The following information was first published in Feb. 2015, but still relevant today.

To promote better health consume:

  • Fruit
  • Vegetables
  • Whole grains
  • Low- or nonfat dairy
  • Legumes and nuts
  • Added sugars
  • Refined grains
  • Limiting the consumption of red and processed meat

WASHINGTON, DC — An expert panel has released its new recommendations to the US government for healthy eating in a 570-page report that provides some new advice and supports a pattern that promotes health and prevent disease.

The advisory committee, comprised of physicians and nutritionists, takes the long view on the nation's food supply and focuses on the sustainability of food choices, something it has not done in the past. As part of the evidence review, the committee said it examined the near- and long-term sustainability of healthy dietary patterns and components of the modern diet.

There is strong evidence supporting that healthy dietary patterns rich in plant-based foods, such as vegetables, fruits, whole grains, legumes, nuts, and seeds are associated with more favorable environmental outcomes, such as lower greenhouse-gas emissions.

Expert Panel on Diet: Forget Cholesterol, but Cut Sugar - Medscape


Remember to allow yourself to have a good day. Be Happy – Always!



Steve Frailey

About the Author: Steve Frailey

My wife and I (Steve Frailey) moved to Kauai, Hawaii in 1982 from our organic farm in California. There were no roads, electricity, water or buildings but lots of Noni trees (Morinda Citrifolia) in our valley. We also developed a deep relationship with Noni that was growing all through our valley.  Today we run our Hawaiian Organic Noni farm, and share the gift of health with people throughout the world.