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Letters From Steve May 2014

By: Steve Frailey Wednesday May 14, 2014 comments Tags: noni pulp, noni ORAC value, natural antioxidants, noni juice

Why Noni Pulp is Important

For several years I have had the pleasure of doing a presentation at Medical and Holistic Conventions titled “Noni Fact and Fiction: Why Whole Fruit and Not Juice?”. I begin my lecture by saying: “Is Noni Fruit a miracle? No! Does Noni Fruit promote overall good health? Absolutely - if you do not destroy the compounds in the noni pulp in processing.” The true traditional use of Noni Fruit for thousands of years by Polynesians and Hawaiians was to eat the raw pulp of Noni Fruit every day as raw food to promote overall good health and energy. Science has identified over 165 compounds in the raw non-fermented pulp of Noni Fruit. The true benefit of Noni Fruit is found in the pulp.

Scientifically, when you go from the whole noni fruit to a noni juice – you lose 50% of the enzymes and phytonutrients found in the solid form of the noni pulp. Many compounds in any fruit are not water soluble and do not go into a liquid state. In the case of Noni fruit with over 165 compounds in the pulp, this potent noni fruit has no shelf life and it ferments very rapidly once picked. Dr. Brian Issell has performed research at the University of Hawaii for 10 years using Noni fruit. He said “If fermentation is allowed then a different chemical profile is almost certainly present”. The fermentation and juicing of Noni Fruit destroys the potency found in the solid pulp of the Noni fruit. Our Noni Fruit Leather is 100% pure raw non-fermented Noni fruit from the whole fruit for maximum potency. It is as close to the whole raw Noni fruit as one can find.

UBE Analytical Laboratories

Analysis performed at the UBE Analytical Laboratories of Fullerton, Ca. comparing two commercial Noni juices to our Noni Fruit Leather found our Noni Fruit Leather to be 13.91 times more potent than the juices.

When measuring for the ORAC (natural antioxidants) contents at 100 grams: Noni juice was 1506 units of antioxidants and our Noni Fruit Leather was 340,000 units. When these numbers are converted to daily dosage, an ounce of Noni juice is 433 units as compared to 6024 units in a 2 x 2 inch piece of our Noni Fruit Leather or 13.91 times more potent than Noni juice.


Alll of our noni lotions are made from our Noni Fruit Leather in a water base. Our body is 95% water. Our noni lotions are designed to penetrate into the skin to soothe skin irritations and give pain relief.

The Noni Lavender Lotion is the broadest based of our lotions. It is extremely general in use from soothing skin irritations to promoting skin clarity to pain relief. On our website is an article published several years ago, “Prevent Unwanted Age Spots with Noni”. Click here to read the article

Anti-wrinkle you ask? Well, a long time friend, Noni Bob in Honolulu, has been doing demos for years at a Tour Bus stop on Oahu. He is continually applying the Noni Lavender Lotion to his right arm showing tourists how to apply. After 30 days, he calls saying, “I got up this morning a looked at my right arm where I apply the lotion and all my age spots are gone and my wrinkles are going away!!” We now take Noni Bob to various Trade shows in Honolulu to show off his right arm and women are very impressed.

The article includes several statements from people who have used our Noni Lavender Lotion.

One statement says:
“Aloha! I purchased the noni fruit leather as well as the Lavender Noni Lotion. I have been suffering from troubled skin. I’ve been on prescription pills, used brutal skin cremes that only tortured my skin even further and it wasn’t until I started using the noni lotion and ingesting the noni fruit leather that I have noticed a huge difference in my skin. Bottom line: my skin has never in the past 12 years of my life looked as amazing as it does now. I am a forever customer and believer in this product and just want to thank you for producing it. Much love from the north.”

The IcyHeat Noni Lotion and the new Sports Formula Icy Heat Noni Lotion are specifically for relief of pain and inflammation. Both lotions were developed working with the University of Hawaii athletic trainer, Melody Toth for 10 years. Both Mel and I were very surprised in the beginning at how Noni lotion not only addressed pain but healed various sports injuries. Research has identified compounds in the pulp of Noni that not only address pain but also stimulate new cell growth to heal conditions. The article on our website, “Why We Love To Rub Noni On Our Bodies” interviews Melody Toth after here retirement from years at the University of Hawaii treating volleyball, basketball, football and baseball players with our Noni lotions plus you will find other statements from happy users. Click here to review the whole article

One statement says: Helps Painful, Swollen Feet

I visited the Kauai Coffee Company in Kauai recently, and I bought a small bottle of your Icy Heat Lavender Noni Lotion. I suffer from peripheral neuropathy of the feet due to diabetes. I get burning pain from my toes at night. I have used special lotions specifically indicated for diabetic foot pain, and they worked fairly well. I tried the IcyHeat Lavender Noni Lotion and was surprised at the effectiveness of the product. It decreased the pain more effectively than any of the other products that I have tried in the past. I just ordered three large bottles of the noni lotion and will use it regularly. I am a Doctor of Pharmacy, and, as a practicing professional, I am always interested in products that will benefit patients and decrease the suffering from diabetic foot pain. —JFG, PharmD, Orange County, California

I personally use the IcyHeat Noni Lotion or Sports Formula IcyHeat Lotion for taking away leg cramps. Working out in the sun most days, I do not drink enough water and wake up with leg cramps at night. Ever get leg cramps? If you apply the either lotion, I find the legs cramps are gone in 60 seconds and I sleep the rest of the night.

Live Life Fully!

Steve Frailey

About the Author: Steve Frailey

My wife and I (Steve Frailey) moved to Kauai, Hawaii in 1982 from our organic farm in California. There were no roads, electricity, water or buildings but lots of Noni trees (Morinda Citrifolia) in our valley. We also developed a deep relationship with Noni that was growing all through our valley.  Today we run our Hawaiian Organic Noni farm, and share the gift of health with people throughout the world.