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Letters From Steve May 2018

By: Steve Frailey Wednesday May 23, 2018 comments Tags: noni for pain, noni for inflammation, noni for arthritis, organic pain relief


Arthritis an informal way referring to joint pain (also referred to as arthralgia). There are over 100 different types of arthritis. When four or more joints are involved, the arthritis is referred to as polyarthritis. When two or three joints are involved, it is referred to as oligoarthritis. When a single joint is involved, it is referred to as monoarthritis. Arthritis is one of the leading causes of disability in America. More than 50 million adults and 300,000 children have some type of arthritis.

Causes include injury (also referred as osteoarthritis) and autoimmunity (also referred as rheumatoid arthritis).

Osteoarthritis is when the cartilage wears down until bone grates on bone. Rheumatoid is caused by an autoimmune disorder that causes inflammation of the synovial membrane (a soft tissue that protects joints in the body) and can lead to bone loss. Phytotherapy Research (24[1]:38-42) published a study from the University Clinic in Hamburg in 2010, showed that preparations of noni “are effective in decreasing pain and joint destruction caused by arthritis.” The pain relieving activity of noni fruit “reduced the pain sensitivity comparably to the central analgesic drug tramadol.

Another study published in Acta Pharmacologica Sinica (23[12]:1127-1141) found that noni extract did not exhibit any toxic effects but did show significant anti-inflammatory and central analgesic activities. So significant, in fact, that it was estimated to be 75 percent as effective as morphine, yet totally safe and side-effect free.

Don't believe the studies? Read the below testimonial for yourself:
I was very skeptical when I visited the noni farm a few months ago in Kauai, but this stuff has been a lifesaver. I was diagnosed with chronic arthritis in my neck before our trip. When I got back I was scheduled for shots, doctor's appt's and ultimately surgery. I started using this lotion on my neck and within a couple days I had 80% relief. After a week I was 100% free of pain. I've been using this for 3 months and I am still totally pain free and no more numbness/tingling in my fingers. This IcyHeat Sports Noni is great to put on the area you have pain in. It also works if you put it on the bottom of your feet too (not sure why but they recommend it and it does seem to help!)

-Sara L.

This month’s featured article Published in the Doctor’s Prescription for Healthy Living has been a very popular article for many years: Got Pain? Maybe Noni Can Help?

In this article, the editor interviews a football coach in Honolulu that “stumbled” onto our Noni Lotions by accident. Using our noni products, he found his shoulder pain and spasms totally disappeared. The same experience was found with the athletes on his football team. Polynesians and Hawaiians learned over thousands of years that using Noni internally as raw food improved their overall health and applying noni topically for skin and muscle conditions.


“Noni is a large oval white fruit found throughout the Pacific Islands, Southeast Asia, India and Australia, where it has been used as both a medicine and food for thousands of years. The earliest reference to Noni is in the Rig-Veda, an ancient Sanskrit text which is at least 4,000 years old and possibly 14,000!” “Steve Frailey and family owns and operates Hawaiian Organic Noni out of Kauai, Hawaii – one of the places where the Polynesians brought Noni centuries ago. As Frailey says, “We grow it, we pick it, we process it, we package it and we distribute it, so we have total control over the whole process.”


Chris Leong, a football coach in Honolulu, started using the IcyHeat Noni Lotion on his shoulders one evening. Much to his surprise, the spasm he’d had in there for several months was gone the next morning. “I looked back and said, what did I do different? Maybe it’s the Noni? Leong told the Healthy Living. The coach wasn’t active for a few days and all was fine. Then he went back to the weight room and the spasm came back. “I put on Noni again and the spasm went away again,” Leong went on. At this point, he knew he was on to something. So he brought the bottle to school with him and gave a little bit to a boy who had sprained his knee two days before. “The next time I came back, he asked “Coach, what did you gave me? It’s a lot better,” remembers Leong. “I gave him some more and a minute later he told me the pain was gone.” A similar story has repeated itself with over a dozen of his players.


“The Noni Fruit Leather and lotions produced by Hawaiian Organic Noni meet all four of our criteria for quality Noni products: organic, whole fruit, low heat temperatures and non-fermented. But most of all, it’s wonderful to see that someone is offering the millions upon millions of Americans who are in pain a natural, effective, safe and side effect-free way to manage their pain"


There’s a perennial difficulty with noni fruit. It’s really difficult to preserve and ship, because the fruit starts to break down and ferment within hours after ripening. Juicing and fermenting the fruit to create a stable product is a common solution to this problem—but it causes as many issues as it solves.

Some might think that drinking noni juice is just as nutritious as eating the raw fruit, but there’s no comparison. Raw noni fruit is more potent, more nutritious, and more versatile.

Problems with Noni Juice:

  • Reduced nutritional levels due to removal of pulp
  • Fermentation and pasteurization kills beneficial enzymes and other compounds
  • Diluted with sugar and other fruit juices

At Hawaiian Organic Noni, our mission is to educate people about a much more healthful, nutritious alternative to noni juice: slow-dehydrated Noni Fruit Leather. Noni Fruit Leather is a raw food, because we dry it at such a low temperature that all the beneficial compounds in the raw fruit stay intact. We’ve found that removing the water from pure, raw noni pulp stops the fermentation process, creating an even more stable, safe, and nutritious product than noni juice, which we can ship all over the world.

Here are five reasons to switch from noni juice to raw, slow-dehydrated Noni Fruit Leather:

1. Increased Potency

In noni fruit, the potency is in the pulp. Noni juice contains no pulp, only juice, so much of that potency is lost. Fermentation, processing, and dilution further strips the potency away from noni juice, resulting in a product with only a fraction of the healing power. Beneficial enzymes, antioxidants, and other micronutrients are damaged in the process of turning noni fruit into fermented noni juice. To get the same benefits as from raw noni, you have to consume a significant amount of noni juice.

Our Noni Fruit Leather has all the potency of raw noni fruit, in a more compact form. In fact, it only takes 2 oz. of our Noni Fruit Leather to equal drinking fourteen 32 oz. bottles of Noni juice. When measuring antioxidants, independent research has shown that at 100 grams, Noni Juice has 1506 units of antioxidants and our Noni Fruit Leather has 340,000. Broken down to a daily serving 1oz of noni juice has 433 units of ORAC where one 2x2 inch square of Noni Fruit Leather has 6024 ORAC.

2. Higher Nutrient Content

Your body requires a wide variety of nutrients to promote and maintain good health. Many of the nutrients we need are very delicate, and easily altered/damaged by heat. Although some foods are easier to digest and very nutritious when cooked—noni is not one of them. In general, raw foods have a higher nutritional content. Research has identified over 165 beneficial compounds in the raw pulp of noni fruit, most of which are destroyed by heat, fermentation and processing. To view a list of the 165+ compounds found in the pulp of Noni, click here

Even the act of juicing noni decreases the nutritional value. In general, fruit and vegetable juices are higher in sugar and lower in fiber and other nutrients than the raw foods they were made from. When it comes to fruits and vegetables, the actual flesh of the fruit is a big part of the nutritional package. Our fruit leather is made of noni pulp—we never strain away the good stuff!

Scientifically, when you go from the whole raw apple to apple juice you lose over 50% of the nutritional valve found in the whole apple.

3. No Pasteurization

Noni juice is more stable than fresh, raw noni fruit right from the tree, but the fermentation doesn’t make it 100% safe. In most cases, noni juice is pasteurized to kill bacteria that might be harmful to consumers. But pasteurized noni juice is not the same as raw noni fruit, and far less potent!

Pasteurization uses very intense heat that kills off digestive enzymes and antioxidants in raw fruit. This is true for all juices, including apple, orange, pomegranate, and especially noni! The variety of heat-sensitive beneficial compounds in noni fruit provide huge benefits to the human body, but they’re wiped out when noni juice is pasteurized. Luckily, Noni Fruit Leather requires no pasteurization at all. We slowly dehydrate our noni fruit at a temperature that’s safe for the enzymes, antioxidants, and other beneficial compounds in raw noni pulp. By using this method, we create a safe, raw product, for optimal nutritional value.

4. Longer Shelf Life

Despite the fermentation and pasteurization, noni juice has a limited shelf life. Exactly how long the juice lasts depends a lot on the specific product, but you definitely don’t want to drink expired noni juice. Plus, once a bottle of noni juice is opened, it has to be refrigerated, and it expires more quickly. Our noni products have a two year shelf life un-refrigerated. Noni Fruit Leather is an amazingly stable product, which is why we’re able to ship it all over the world. You can also take advantage of our generous quantity discounts for large orders through our website and sign up to receive our monthly newsletter via email to get information about other promotional sales.

5. Easy to Apply Topically

Ethnobotanists tell us that applying noni topically was the original use by ancient Polynesians. They used it to relieve pain, reduce inflammation, and promote healthy skin by placing the raw fruit on their skin.

Noni juice is difficult to apply topically. It’s often added in tiny amounts to skincare products, but it’s not potent enough to give you the full range of benefits.

With raw Noni Fruit Leather, making topical applications is easy. Once we’ve slow-dehydrated the noni pulp to make fruit leather, we have a very versatile product that can take the form of Noni Fruit Leather, Noni Lotion, Noni BioBandage, and even Noni Pet Solutions.

To make these topical solutions, we simply puree the fruit leather with water. Then we add organic lavender to the lotions, menthol and camphor to our IcyHeat formulas, and aloe to our BioBandage.

These topical products are full-potency, unpasteurized, and have a 2 year shelf life, because they’re made with the same slow-dehydrated Noni Fruit Leather.

Slow-dehydrating noni takes a long time—over 60 hours at less than 115 degrees. But we’ve seen firsthand that the results are worth it. Switch out your noni juice for raw Noni Fruit Leather. You’ll be amazed at the increased potency you get when you go raw!   

 Be Pain Free and Live Life to the Fullest!



Steve Frailey

About the Author: Steve Frailey

My wife and I (Steve Frailey) moved to Kauai, Hawaii in 1982 from our organic farm in California. There were no roads, electricity, water or buildings but lots of Noni trees (Morinda Citrifolia) in our valley. We also developed a deep relationship with Noni that was growing all through our valley.  Today we run our Hawaiian Organic Noni farm, and share the gift of health with people throughout the world.