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Letters from Steve April 2020

By: Steve Frailey Wednesday April 22, 2020 comments Tags: organic farming, vermiculture, sustainable farming, noni farm


At Hawaiian Organic Noni, it’s more than just about selling an organic product. It traces all the way back to our roots. From the very start we strive to keep everything organic, good for our planet, and good for you! With our organic farming experience going back forty years, the techniques we use ensure that our soil is fertile, healthy, and full of nutrients. 

We pride ourselves with our USDA certified organic seal. We proudly take every measure to grow, harvest, and process noni fruit in a way that is healthy for the environment and ultimately YOU!

On our 70 acre certified organic family noni farm we mulch heavily, make our own compost, grow earthworms for worm castings and make compost teas to foliar spray and feed our orchards. We work with nature to build healthy living soil to feed our very healthy fruit trees that produce an abundance of noni fruit

We have chosen never to use animal manures for several reasons. 

  • First, if you think logically “What is manure?”, the waste product from the animal after it has absorbed all the good nutrients from what it has eaten.
  • Secondly, “What has the animal eaten?” GMO grain and antibiotics are widely used in the husbandry industry. So, what is the leftover value of the manure?  You are what you eat and you are what you are feeding the plants or animals.

In honor of Earth Day 2020 (coming up April 22), we will be focusing this month on how to apply organic principles in your gardens to produce healthy living soil, healthy living plants and more abundant fruits and vegetables with a higher nutrient content. All to feed the cells of your body and the health of our planet!!

Our Top 4 Organic Farming Tips:

  • Organic Mulching  Truly the best thing to help plants remain healthy. If one does nothing but mulch, plants will respond positively and grow much healthier.
  • Earthworms are your friend Research has shown that one 5 gallon bucket of worm castings will bring back a whole acre of depleted land — imagine what it can do for your backyard garden and indoor plants!
  • Compost Tea  Compost tea is a powerful tool in any gardener’s arsenal, and it’s not for drinking! Basically, compost tea is a nutrient-dense spray for the leaves and roots of your plants.
  • Composting If you just pile a bunch of material together and leave it to sit, you will get very mediocre compost. Air and water allows good bacteria to grow, turning your plant matter into potent compost to feed your plants. It takes 4-6 weeks to get a finished compost, but it's well worth the effort.

The bottom line: Organic principles nurture the organisms in the soil, build healthy living soil and feed healthy living plants. By following organic principles, you just keep producing and building healthy living soil that feeds healthy trees and plants, that produce more nutrient fruits and vegetables.

We are simply mimicking what Nature has been doing for millennia. In the forest, trees drop leaves and fruit to the ground to feed themselves. Leaves and branches fall to the forest floor and create mulch on the ground creating a perfect environment for worms in the forest soil to break these down into topsoil and feed the plants in the forest. It’s a very simple system that works.

Click here to read more about our organic sustainable farming practices

John Kohler recently visited our farm!

John Kohler, of and recently posted a new video from our organic family Noni farm. We had an absolute blast hosting John on our Farm. He visited us 5 years ago, when we first started our Farm Tours and decided to come back to produce the one hour and 20 minute video on our organic practices, Noni and our organic Noni products. It was a real pleasure talking with John, as he understands all of our organic practices and the extra effort that goes into mulching, composting, vermiculture and compost teas without pesticides, herbicides, or chemical fertilizers.  

On a recent tour, a doctor passionate about authentic organic production reframed the old adage that “you are what you eat”, pointing out that you’re also “what you're feeding the plants”.

I highly recommend taking the extra time to watch John’s video: How Organic Noni Fruit is Grown & How Best Eat it. (Hint: Not Juice) Click here to watch  It is fun, informative, entertaining and you will get to see some of the farm.

Check back next month for more ways to be healthy!


Steve Frailey

About the Author: Steve Frailey

My wife and I (Steve Frailey) moved to Kauai, Hawaii in 1982 from our organic farm in California. There were no roads, electricity, water or buildings but lots of Noni trees (Morinda Citrifolia) in our valley. We also developed a deep relationship with Noni that was growing all through our valley.  Today we run our Hawaiian Organic Noni farm, and share the gift of health with people throughout the world.