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Letters from Steve May 2020

By: Steve Frailey Friday May 22, 2020 comments Tags: raw food noni, noni superfood

May Day Flowers

Aloha and Happy May Day!

We have a common saying here in Hawaii, "May Day is Lei Day."  Established as a State holiday in 1929, May 1st is a very floral and fragrant day to celebrate the Hawaiian culture and aloha spirit. We commonly celebrate by gifting beautifully strung leis to friends and family. We wanted to bring a piece of Hawaii to you and add some color to your day...and not just colorful flowers but a colorful fun activity too.

The first week of May we hosted our Powered by Noni coloring contest! Mahalo to all who participated! Each entry brightened our day and our email inbox. We especially enjoyed seeing the color and creativity in each person's artwork. 

We have 12 winners! Each winner will be receiving a 2oz packet of Noni Fruit Leather for your stay healthy routine. Enjoy the artwork from our winners below :) 


Why Raw Food Noni

Since day one we have stayed true to the traditional use of noni. Traditionally, the whole fruit was consumed raw and also applied topically to address muscle and joint pains. This is why we only use raw unfermented noni and dry below 115 F for maximum potency. 

5 Reasons to Switch to Raw Food Noni

Packed inside this unique fruit, research has identified over 165 beneficial compounds, nutrients and vitamins that are good for your body-- from the inside out, or from the outside in. One of these compounds, called scopoletin, is known to reduce inflammation and pain. So when you rub IcyHeat Noni Lotion or IcyHeat Sports Formula Lotion on your muscles and joints, you'll be feeling quick effective pain relief. 

Raw Food Noni, Nature's Escape from Pain

Noni Tip of the Month

Over the years, customers have asked "Why do you not make a powered capsule of Noni?" The answer is always the same:  "Heat destroys enzymes and beneficial compounds in the raw pulp which destroys the potency." 

Below are the most common methods of taking supplements and the potential issues:

Freeze Drying:

The material to be freeze dried is first steamed at 140 F to sterilize or kill all the “bad pathogens” – which also kills all the good enzymes, etc.


We found that commercial dehydration units, dry at 140 F to make a powder. Same result – high heat destroys the beneficial enzymes and evaporates compounds.


The raw pulp is discarded and the remaining liquid is pasteurized at high heat.

Did you know? Scientifically, one loses 50% of the value of an apple when juicing if the pulp is discarded.

The same applies to Noni. The worst case scenario for Noni is to let the raw fruit ferment only to then be juiced and pasteurized. Almost all the potency of the raw fruit is destroyed.

Noni Fruit Leather

Raw noni fruit contains 165 beneficial compounds which when consumed help support overall health, wellness and energy. Our raw food organic Noni Fruit Leather contains 100% organic noni fruit pulp that is not fermented for maximum potency. We dry below 115 F to further maintain the potency. When we sent our fruit leather to a third party lab for testing, the results confirmed that our fruit leather is 14x more potent than noni juice!


Aloha Friday's from the Noni Orchards!

Every Friday catch us Live from the farm on Facebook! Given the times our farm tours are suspended until further notice so we've been sharing the farm via Live video. 

To join head over to our Facebook page. You won't see the Live video until 10am Hawai'i | 1pm Pacific | 4pm Eastern If you miss us live the replay video will be posted afterward so you can watch later too!

In last week's video I shared some of our new raw recipes using our Noni Fruit LeatherClick here to watch to video replay! 

Check back next month for new noni fruit leather recipes!

Steve Frailey

About the Author: Steve Frailey

My wife and I (Steve Frailey) moved to Kauai, Hawaii in 1982 from our organic farm in California. There were no roads, electricity, water or buildings but lots of Noni trees (Morinda Citrifolia) in our valley. We also developed a deep relationship with Noni that was growing all through our valley.  Today we run our Hawaiian Organic Noni farm, and share the gift of health with people throughout the world.