Free Shipping on USA orders over $75!

Letters from Steve September 2020

By: Steve Frailey Saturday September 26, 2020 comments Tags: noni for pain, pain and inflammation, noni for inflammation

Aloha Noni Family!

We hope you've enjoyed your Summer with us! With all that is going on in the world we are grateful to stay connected with you via our emails, our social media channels on Instagram and Facebook and our Aloha Friday live video streams. We've had a productive few months staying home on the farm. Noni trees have been trimmed and mulched, more acreage prepped for planting and my daughters Lola and Fawne are working on new fun media.

Summer Recap: 

Podcast of most Recent Radio Show

For 13 years, I have had the pleasure of being interviewed about Noni on the Doctor Health Radio Show every 3 months. Host David Snow, produces a very valuable and informative Talk Radio show for listeners in Hawaii and Northern California.

Saturday mornings at 9am on "AM 690 The Answer" in Hawaii and "860 AM The Answer" in San Francisco. Shows are also available via podcast at – good listening.

 Sept 19th podcast with guest Steve Frailey click here 

Have you used IcyHeat Noni Lotion for arthritic pain relief?  

Noni is most widely known for its antioxidant and anti-inflammatory benefits.

One of the better absorbed molecules from noni is scopoletin which is renowned for its anti-inflammatory and pain-relieving properties. The body also utilizes scopoletin for smooth joint movement. 

Studies have demonstrated that noni is rich in scopoletin and that's why many people who use the fruit topically say they feel relief immediately.

Working with Melody Toth, head Sports Trainer at the University of Hawaii for over 20 years, we developed IcyHeat Noni Lotion and IcyHeat Sports Formula. We add menthol and camphor for quicker absorption of the noni into the tissues, tendons,'s a water-base lotion so actually penetrates to the bone. Applied topically, it dramatically reduces the symptoms of pain, stiffness and swelling.

Insider Tip: Highly recommend applying to the bottom of both feet first and then the localized pain area...most report an even quicker relief from pain when applied this way.

Reasons to Reach for IcyHeat Noni Lotion 

Studies have demonstrated that noni is rich in scopoletin and that's why many people who use the fruit topically say they feel pain relief immediately. Top pain relief usages include: arthritic pain, cramps, neuropathy and more.
Get the full list here

Why Noni is a Superfood

Did you know? One 2x2 inch serving of Noni Fruit Leather has 6024 ORAC.

Foods providing the best reducing power per 100 grams earn the highest ORAC scores (superfoods). Among these foods, our organic Noni Fruit Leather showed a more potent oxygen reducing value than popular antioxidants like blueberries, strawberries, and raspberries.
More on Noni's antioxidant power here

FAQs on IcyHeat Noni Lotions

How much IcyHeat Noni Lotion do I apply, how often and for how long? 

How much lotion do I apply for pain relief?

We recommend applying a dime to quarter size amount of lotion to the area, rub on once or twice and let air dry. Don’t keep rubbing the lotion into the skin or it is going to exfoliate and brown balls will appear on your skin. 

How often do I need to apply?

Apply as often as needed, we recommend between 2 to 4 times per day for persistent conditions. Many of our customers prefer applying the lotion first thing in the morning and in the evening before bed. 

How long do I need to apply? 

The IcyHeat Noni Lotions are addressing the pain and inflammation topically. If you injure a muscle, tendon or ligament most find healing in 2 to 6 weeks depending on severity of the strain or tear. 

If you are using IcyHeat Noni Lotion or IcyHeat Sports Formula Lotion for relief from persistent inflammation conditions such as arthritic pain, we recommend applying daily. The lotion will relieve the symptoms of pain and inflammation, however, we highly recommend adding the Noni Fruit Leather to your diet as a high antioxidant and anti-inflammatory. When eaten, noni feeds the cells of the body to address inflammation from the inside out and promote good health in all the body's systems. 

Top 8 Reasons to Reach for IcyHeat Noni Lotion

New on the Farm

It's Guac O'Clock 

Avocado season is in full swing here on the farm. Avocados have always been one of my family's favorite fruits, yes it is a fruit! Interestingly enough, avocados are also considered to be a single seed berry.

We have on the farm 22 different varieties of avocados. As a rule of thumb...smooth skin avocados are watery, while bumpy skin  avocados are creamy and buttery. 

Did you know? Avocados almost never ripen on the tree. They come into maturity on the limb, but only after harvesting do they ripen. Just like noni! 

Island living tip: If you are in a pinch you can put an unripe avocado in a brown paper bag with bananas...this speeds up the ripening process! Now you don't have to wait to make that guac!

Stay well and be healthy! 


Steve Frailey

About the Author: Steve Frailey

My wife and I (Steve Frailey) moved to Kauai, Hawaii in 1982 from our organic farm in California. There were no roads, electricity, water or buildings but lots of Noni trees (Morinda Citrifolia) in our valley. We also developed a deep relationship with Noni that was growing all through our valley.  Today we run our Hawaiian Organic Noni farm, and share the gift of health with people throughout the world.