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New on the Farm 2019

By: Steve Frailey Wednesday December 18, 2019 comments Tags: organic farming, organic noni farm, noni farmers market

Dec 2019

Winter has arrived here in Hawaii. For us it’s not snow covered mountains, it’s what looks like snow covered waves. This time of the year is known for its big swells and rough seas. No snowboarding or skiing here, it’s all about surfing! A common hobby for many locals, including several of our noni farm shredders. Nothing beats jumping into the ocean after a long days work.

Although, if you are not comfortable in the ocean, just enjoy watching these athletes from afar. Large winter swells create strong rip currents that can suck you out into the relentless power of Hawaii’s big surf. “When in doubt, don’t go out”. This is a common saying of the local lifeguards who rescue many distressed swimmers each year. Keep this in mind if you’re planning on a vacation to Hawaii this winter. If you see what looks like snow covered waves, keep you feet in the sand and coconut in hand. 

Nov 2019

Last month, we had 2 different school groups visit the Kaakaaniu Organic Noni Farm for an educational tour. It is always a lot of fun with the kids as they have gardens at their schools and are interested in organic practices. The Worm Hotel with all the worms is always a big hit with many of the braver kids holding worms. 

The beginning of the Tour covers the importance of Noni in the early Polynesian and Hawaiian cultures as raw food but most importantly as a natural preventative. We talk about the importance of the diet – “You are what you eat”. We offer the list of 165 beneficial compounds in the raw pulp of Noni and discuss how Noni feeds the cells of the body to make you healthy. Most of the students are already into sports and can relate to our stories of working with the University of Hawaii sport trainers to address many sports injuries such as pulled muscles, sprains and cramps. Our IcyHeat Noni lotion is a great pain reliever that we developed with the trainers at the University.

The second half to the Tour covers organic practices to grow healthy plants with no pesticides, herbicides or chemical fertilizers. I point out that as an organic farmer for 40 years, “all I have been doing is mimicking what nature does in the forest. Leaves fall on the ground and create mulch, a natural cool dark environment for earthworms that feed plants and make top soil”. Did you know that there are over 7000 different species of earthworms in the forest floor making top soil? For more info on earthworms click here.

Naturally the real highlight of the Tour is Dylan and the Shama birds. When Duke and Daisy and their new offspring land on Dylan and eat out of his hand – they all want to try!!  Usually the new young offspring are brave enough to land on one or two of the kids. Their smile grin is ear to ear!! Click here to read about the Shama birds and watch videos of Dylan feeding them!

Please remember, that if you ever visit our Garden Isle of Kauai do not forget to take one of our free 2 ½ hour Organic Noni Farm and Wellness Tours on M,W,F at 10 am by reservation. Call and we will sign you up and email you directions to the Farm.

Oct 2019

Now is generally the end of the growing season for many crops, not noni it’s like the energizer bunny that keeps on going! Our noni trees on our family farm produce fruit 12 months of the year. Our organic practices feed very happy and healthy noni trees.
New drone video with fly over of noni orchards

We just received our independent laboratory test results for shelf life and potency retention for our Noni Fruit Leather from UBE Analytical Laboratories in California. We submitted our Noni Fruit Leather to be put through an “Accelerated Stability Studies Test”. Our Noni Fruit Leather was placed in air chambers at 40 C or 104 F at 75% humidity for 3 months. Scientifically, at those conditions the results equate to a 2 year period.

UBE Analytical Laboratories tested for Coliform, E. coli, Salmonella, Staphylococcus Aureus, Yeast and Mold. The air chamber conditions of 104 F and 75% humidity are optimum conditions for bacterium, fungi, mold and yeast to grow. Our results:  “All Negative

We also tested “Potency Retention” levels for Scopoletin (anti-inflammatory), Damnacanthal (anthraquinoe/promotes cell growth), Anthraquinone (antibacterial, etc.) and ORAC (anti-oxidants). The Laboratory tested the initial levels detected at day 1 and every 30 days thereafter for 3 months. Again, the test conditions in the air chamber are Accelerated Stability Test that equates to a 2 year period. Our results: a 1% decrease in potency after a 2 years period.

We received four pages of numbers and data from the testing laboratory. I had to call the Head Chemist and ask him: ”What do all these numbers mean?”

The Head Chemist replied: “You have a very, very stable product that keeps its potency!

Sept 2019

Over the years I have mentioned and recommended several times:
The Cornucopia Institute

The whole purpose of this organization is to protect current organic regulations, practices and certification by state and federal entities (USDA). They also educate individuals on organic practices and send out notices for "call to action" when organic regulations are being threatened by pending possible changes by regulatory agencies. They also provide reports and research on a wide variety of topics comparing the items available for you to consume i.e. Dairy Report, Pet Food Report, Grain Report, Yogurt Report, GMO scorecard, etc.

Folks these people are the real deal and are always working to protect the environment and what you eat. Of all the emails and newsletters that I receive, I always open Cornucopia's first. Easy to read and lots of valuable information. This past month, Hawaiian Organic Noni made our annual $500 donation to help support this very fine organization. Please consider looking at their site: and considering making a donation by clicking on the Donate icon in the top tool bar.

Aug 2019

Summer is in full swing here on the farm and so is the abundance of avocados. Avocados have always been one of my family’s favorite fruits, yes it’s a fruit! Avocados are classified as a member of the flowering plant family, Lauraceae. Interestingly enough, this fruit is also considered to be a single seed berry.

We have on the farm 22 different varieties of avocados. My family’s favorite is the Sharwil variety which is similar to the Hass, but two to three times larger and just as delicious. As a rule of thumb... smooth skin avocados are watery, while bumpy skin avocados are creamy and buttery.

In 1969 while visiting an old friend in California... I experienced my first avocado sandwich! Made by the famous Phyliss Diller, my good friends mom. Since then, my infatuation with avocados has only grown.

Did you know? Avocados almost never ripen on the tree. They come into maturity on the limb, but only after harvesting do they ripen. Just like noni!

Also, it’s that time of year again! The 25th Annual Made In Hawaii Festival is just a few weeks away on August 16th, 17th and 18th. If you live on Oahu or will be visiting the island during these dates we highly recommend coming down to the festival. Nearly 400 exhibitors who showcase food products, books, gifts, apparel and jewelry, arts and crafts, local produce and many more Hawaii grown products from around the State will be in attendance. The entertainment stage will feature Na Hoku Hanohano Award winners and the arena stage will feature live cooking demonstrations from award winning chefs. We of course will be there with all of our organic noni products, booth #160 in the exhibition hall...same booth as every year :) Come say aloha to Lola and Steve! 

Click here for more information on the festival! 

July 2019

The days of pushing wheelbarrows full of mulch and compost to each noni tree are over! We recently purchased a new small tractor that easily zips between the rows of noni in our orchards to deliver fresh mulch and compost to each tree. Remember our organic farming practices email?

Every 6 months to every noni tree we are spreading one cup of worm castings, one wheelbarrow size of compost and covering all these nutrients with 6 inches thick of mulch. Steve and Sebastian can now easily transport the mountains of mulch and compost in a fraction amount of time.

June 2019

Albatross update:
Spike and the rest of this season’s albatross chicks are quickly gaining their big bird adult flying feathers. Most of their grey feather fluff has been shed and they are proudly displaying their new beautiful black and white feathers. In a little over a month Spike and his buddies will be fledging for Alaska. Lately they have begun standing against the ocean breeze with their wings outstretched…testing their new feathers in anticipation of their first flight.  

Duke and Daisy’s chicks:

The pair of white rumped shama birds that live by our Noni Farm tour building have been busy at work raising their four new chicks. Dylan has been closely documenting just how quickly the birds have grown in a matter of weeks. As each new chick befriends Dylan they join the D-team of Darleen the most friendly of the new chicks so far. Enjoy the photo!

May 2019

#1 Ranking on TripAdvisor

We are so honored and excited! We’ve received the #1 ranking on TripAdvisor for tours in Kilauea, Kauai and are one of the top rated tours on all of Kauai!!! A huge mahalo to all of you who have taken the time to submit a review about our tour. We are truly humbled reading all of your kind words and positive feedback about how much you have loved our tour. We are proud to display our TripAdvisor plaque on the wall in Hale Noni (our tour building). (I will upload graphic to google drive)

May 1st is Lei Day in Hawaii. The tradition is to give friends and family a flower lei. So consider giving a lei or new potted plant to a friend or loved one.

April 2019

Remember the small flock of Nene geese we spotted enjoying our new acreage?

The word has spread and at last count we had 35 nene enjoying the new field! They particularly love it after Steve finishes giving the new field a fresh mow with the tractor. Nene are the Hawaiian state bird and are the world’s rarest goose.
Click here for more on the nene!

Last chance to enter the Name That Chick Contest!

We’ve already received lots of great names for cute Chick A! My family is going to have quite the family debate selecting the winner for this year’s Name That Chick Contest. Time is running out….you have until April 30th to get your name suggestion submitted.

If your name suggestion is selected, you will receive a noni gift parcel with a free Noni Fruit Leather 2oz and a 4 oz. bottle of Noni Lavender and IcyHeat Noni Lotion!

March 2019

Albatross hatching season is complete!  There are 18 new adorable chicks have joined the colony. Day by day the chicks have been getting bigger and are too big to be sat on by mom or dad. Both parents are having to fly further out to sea each day to forage for food for their quickly growing chick. Soon mom and dad will both be gone for days at a time as they fly the approx 2,500 miles to the oceans off Alaska to gorge on squid and return back 2,500 miles with a delicious squid smoothie. Both parents will be required to do this any day now through mid July when the chick will be fully grown and ready to fledge...just imagine the frequent flyer miles each parent racks up each breeding season!

Without further ado we have some super cute and adorable new photos of the chicks! And we need your help selecting which chick will be the star of our annual Name That Chick contest! We’ve narrowed it down to our four favorite chicks and now it’s your turn to help us select which lucky chick is going to get an awesome name this year by one of you! But first we have to select a chick!

Click here to visit our Facebook page and vote for Chick A, B, C or D.


As promised, here are the most recent photos from the nesting grounds on the bluff near our Organic Noni Farm.

Stay turned for more albatross chick updates, and later this month help us select which chick will star in our annual "Name That Chick Contest"!

Enjoy the newest video of the chicks!

Feb 2019

Albatross Update:

We have been eagerly awaiting for the first of this season’s chicks to hatch! The incubation period for Laysan albatross is approximately 60 to 65 days and hatch time has arrived. One by one the chicks have started breaking free of their eggshell. The adorable chicks weigh about 7 ounces at hatching and are covered in a fluffy gray-white down. So far 15 chicks have hatched!!! Next month we will post to Facebook our top four favorite chicks and will need your help in selecting which chick will be the star of our annual Name That Chick Contest. Stay posted and enjoy the photos!


Remember Elvis? He received some fan mail!!

Elvis was the winning name for the albatross chick in last year’s Name That Chick Contest.  He’s out at sea somewhere off the coast of Alaska flying, soaring and eating squid with his buddies. He won’t be back to the farm hillside to pick up his fan mail for another few years so we thought we’d share it with you all. Evan and his family took our farm tour last summer and have been enjoying our albatross updates ever since. Evan, who’s 8 years old and a very talented artist, drew Elvis in his egg and as a hatchling. A huge mahalo (thank you) to the Klish Family for sharing Evan’s art for us and everyone to enjoy!!

Jan 2019

Hau’oli Makahiki Hou! Happy New Year! From everyone at Hawaiian Organic Noni

Last of Hawaiian snail species dies at age 14

The Hawaii Department of Land and Natural Resources says the last known Achatinella apexfulva died on New Year’s Day. It was about 14 years old and named George.

In 1997, the last 10 known of its kind were brought into a laboratory at the University of Hawaii to be raised in captivity.

Some offspring were produced but the snails all eventually died — except for........

Click here to read more

3 pairs of nene geese have been spotted on the farm!

The nene (nay-nay), the official bird of the state of Hawaii,is exclusively found in the wild on the islands of Oahu, Maui, Kauai, Molokai, and Hawaii.

Did you know? The name nene comes from its soft call.

The nene is the world’s rarest goose. Its total population was estimated at around 25,000 birds before Captain James Cook landed on Hawaii in the 1770s. But by the mid-1900s only about 30 were left, all of which were on the “Big Island” of Hawaii. The nene was finally declared endangered in 1967, and they remain protected. Today, the nene geese have been taken off the endangered species list (but are still considered vulnerable).

Along with the albatross, we are happy that the nene have taken up residence on the farm. Enjoy the new pictures and hopefully we may have some new chicks on the farm!

Click here to learn more!

Steve Frailey

About the Author: Steve Frailey

My wife and I (Steve Frailey) moved to Kauai, Hawaii in 1982 from our organic farm in California. There were no roads, electricity, water or buildings but lots of Noni trees (Morinda Citrifolia) in our valley. We also developed a deep relationship with Noni that was growing all through our valley.  Today we run our Hawaiian Organic Noni farm, and share the gift of health with people throughout the world.