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About Hawaiian Organic Noni

Sunrise Organic Farm and Hawaiian Organic Noni are a family owned/operated 37 acre certified organic farm with an FDA certified organic Kitchen processing facility. We grow our own Noni, pick the fruit, process, package, and distribute. We do not private label or offer our products through multi-level marketing. We have total control over every aspect of growing our organic trees, processing our fruit and offering our products directly to you through our website, practitioners or stores.

My wife and I (Steve Frailey) moved to Kauai, Hawaii in 1982 from our organic farm in California. There were no roads, electricity, water or buildings but lots of Noni trees (Morinda Citrifolia) in our valley. Over the years, we built our house, processing facility, roads, drilled water wells and developed electrical systems through wind and solar. We also developed a deep relationship with Noni that was growing all through our valley.

Talking with older Polynesians and Hawaiians, we began to understand the true traditional use of this magnificent healing fruit. They ate the fruit raw everyday as a natural preventative to maintain perfect health. Many of you are familiar with Noni juice, but we learned to never juice the fruit because the potency is in the pulp. In Hawaii, I challenge people to go to Bishop Museum in Honolulu. For centuries, Noni was eaten raw and not juiced because, you won’t find a glass jar 150 years ago.

Today, Hawaiian Organic Noni is proud to bring the rest of the world the power of noni fruit.

Hawaiian Organic Noni is also actively involved in Hawaiian wildlife conservation including but not limited to the Albatross and the Monk Seal.


"The changes were miraculous!"

"My name's Janice from Las Vegas, Nevada. And for one month my holistic veterinarian has been giving me Noni Fruit Leather for my three little dogs. The changes are miraculous; so much so when I looked up on your website, I realized people can take it too! So I'm putting in my first order, and I can't wait to see the difference in all of us for years to come! Thank you!" 

Janice,  Las Vegas, Nevada

"No coughing or wheezing"

"I am fostering a 12 years old Chihuahua with congestive heart failure, enlarged heart, and heart murmur.She was not supposed to live more than three month. The day I received her I gave her noni leather in the morning and evening because she was wheezing and had a terrible moist cough. Within 2 weeks the cough subsided and so did the wheezing. This product is amazing because she is good as new. She no longer sleeps all day and runs with my pack of dogs. When I took her to the vet the doctor said her heart sounded good. I believe she will live a long time with a quality life. I no longer see my doctor every 3 month. I see them every 6 month. I believe it has helped my scleroderma. I have recommended this product to many people because I have seen great results with myself and the dogs. Thank you" 

Jean Verville  

Success Stories
"Best Natural Pain Lotion"

"I use and love the Lavender Lotion so much. It is the best pain lotion I have used that helps me. It is so wonderful and it is all natural! Thank you for making such a wonderful product!" 

Jeanene Brooks,  Chicago, Illinois