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About Hawaiian Organic Noni

Sunrise Organic Farm and Hawaiian Organic Noni are a family owned/operated 37 acre certified organic farm with an FDA certified organic Kitchen processing facility. We grow our own Noni, pick the fruit, process, package, and distribute. We do not private label or offer our products through multi-level marketing. We have total control over every aspect of growing our organic trees, processing our fruit and offering our products directly to you through our website, practitioners or stores.

My wife and I (Steve Frailey) moved to Kauai, Hawaii in 1982 from our organic farm in California. There were no roads, electricity, water or buildings but lots of Noni trees (Morinda Citrifolia) in our valley. Over the years, we built our house, processing facility, roads, drilled water wells and developed electrical systems through wind and solar. We also developed a deep relationship with Noni that was growing all through our valley.

Talking with older Polynesians and Hawaiians, we began to understand the true traditional use of this magnificent healing fruit. They ate the fruit raw everyday as a natural preventative to maintain perfect health. Many of you are familiar with Noni juice, but we learned to never juice the fruit because the potency is in the pulp. In Hawaii, I challenge people to go to Bishop Museum in Honolulu. For centuries, Noni was eaten raw and not juiced because, you won’t find a glass jar 150 years ago.

Today, Hawaiian Organic Noni is proud to bring the rest of the world the power of noni fruit.

Hawaiian Organic Noni is also actively involved in Hawaiian wildlife conservation including but not limited to the Albatross and the Monk Seal.


She wakes up with No Pain!

"To whom it may concern: I have an 16 year old Lab/Female and she will be 17 sometime this year? I give her the Noni, a 3" sq. pcs. in the morning and evening and found it helps her moblity and also the pain she has from her artritis in both rear legs. After about 3 or 4 days in giving it to her she wanted to run again. She wakes up with no pain and can rest easier and in the evening she sleeps alot better and without waking up breathing heavy from pain, she is alot more comfortable while she has been taking Noni. Also from taking Noni, she is more active then before and alert. I wish I knew about Noni before, I had 3 other Labs that gone thru pain from artritis and all live to be 15. I will start my other 2 on Noni also to help with any problems they might have. Thank you for making Noni as pure as you folks do, keep up the good work! " 

Alan Fong  

Noni lavender lotion has been the only product that takes the pain away after carpal tunnel release surgery.

"Noni lavender lotion has been the only product that takes the pain away after carpal tunnel release surgery. It seems to reduce swelling . I've tried different products to no avail. Thanks for a great and safe product." 


Thank You So Much for Your Noni Products!

"My first day visiting Kauai I spent about 4 hours floating on my stomach snorkeling. The next morning I had sunburn so bad that it was almost purple! It was excruciating and I'm sure would have turned into blisters. We went to the local health food shop and were introduced to the Lavender Noni lotion. I was told to keep applying it every hour, which I did. I kept it in the refrigerator and it felt so good every time I used it. The next morning the color and swelling had mellowed. Eventually my back turned into a nice golden tan and never peeled, cracked, etc, which is what I do with even an average sunburn. I now keep a bottle in my fridge for anything that comes up. Thank you so much for your Noni products! " 

Laurel Arcidiacono,  California