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About Hawaiian Organic Noni

Sunrise Organic Farm and Hawaiian Organic Noni are a family owned/operated 70 acre certified organic farm with an FDA certified organic Kitchen processing facility. We grow our own Noni, pick the fruit, process, package, and distribute. We do not private label or offer our products through multi-level marketing. We have total control over every aspect of growing our organic trees, processing our fruit and offering our products directly to you through our website, practitioners or stores.

My wife and I (Steve Frailey) moved to Kauai, Hawaii in 1982 from our organic farm in California. There were no roads, electricity, water or buildings but lots of Noni trees (Morinda Citrifolia) in our valley. Over the years, we built our house, processing facility, roads, drilled water wells and developed electrical systems through wind and solar. We also developed a deep relationship with Noni that was growing all through our valley.

Talking with older Polynesians and Hawaiians, we began to understand the true traditional use of this magnificent healing fruit. They ate the fruit raw everyday as a natural preventative to maintain perfect health. Many of you are familiar with Noni juice, but we learned to never juice the fruit because the potency is in the pulp. In Hawaii, I challenge people to go to Bishop Museum in Honolulu. For centuries, Noni was eaten raw and not juiced because, you won’t find a glass jar 150 years ago.

Today, Hawaiian Organic Noni is proud to bring the rest of the world the power of noni fruit.

Hawaiian Organic Noni is also actively involved in Hawaiian wildlife conservation including but not limited to the Albatross and the Monk Seal.


Gubby Loves The Noni Lotion

"I just wanted to mention how that the Noni Lotion and the BioBandage have been used on my horse and the horses stabled here on the island. We've had great results using them. They are easy to apply and address many skin issues on our horses. The other thing that I love about the Noni products is that they are not, in any way, shape, or form, harmful to the environment. I can put it on my hands. If I ate it, it wouldn't harm me. As far as the Noni Lotion, I have had fantastic results. I have people ask me about my skin. I have lived in the sun all of my life, and the Noni lotion is working beautifully on helping my skin. Even takes some of the dark spots out! " 

Gubby,  Kauai, Hawaii


"Have used the IcyHeat Noni Lotion and Noni Lavender Lotion for a few days. I can honestly say these are the most amazingly effective products I have ever used. The IcyHeat Noni Lotion has relieved a headache and muscle tightness. Have used it on a friends general muscle pain with AMAZING results. I'm a customer forever." 

Richard Gross  

Success Stories
I love your product

"I love your product. I have been using Noni for 6 months now, but like the Noni Leather the best. A friend advised Noni juice from Tahiti about 6 months ago. I had been using Noni-Juice Plus and Noni Pacific, both from Tahiti, but I found Noni leather to be significantly better. I use the lotion too on sore muscles. My entire life I have had stomach problems and have taken many prescription medicines, but none have worked as well as Noni. Noni gives me immediate and lasting relief. I bought the Noni-Pacific at Whole Foods and orders the Noni-Juice Plus from the internet. Both products, although aided my stomach, they also both constipated me. While visiting Hawaii, I purchased the Noni Fruit Leather and found it also aided my upset stomach immediately, and didn't have any negative side effects, as the other two had. Also, Noni juice is difficult to travel with, as it must be refrigerated. Noni leather can be taken anywhere and stored easily. I have found this to be the best Noni product that I have used and will continue to use Noni leather and lotion. Thank you for making such a great product!" 

Susie Petrizzio,  CA