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About Hawaiian Organic Noni

Sunrise Organic Farm and Hawaiian Organic Noni are a family owned/operated 70 acre certified organic farm with an FDA certified organic Kitchen processing facility. We grow our own Noni, pick the fruit, process, package, and distribute. We do not private label or offer our products through multi-level marketing. We have total control over every aspect of growing our organic trees, processing our fruit and offering our products directly to you through our website, practitioners or stores.

My wife and I (Steve Frailey) moved to Kauai, Hawaii in 1982 from our organic farm in California. There were no roads, electricity, water or buildings but lots of Noni trees (Morinda Citrifolia) in our valley. Over the years, we built our house, processing facility, roads, drilled water wells and developed electrical systems through wind and solar. We also developed a deep relationship with Noni that was growing all through our valley.

Talking with older Polynesians and Hawaiians, we began to understand the true traditional use of this magnificent healing fruit. They ate the fruit raw everyday as a natural preventative to maintain perfect health. Many of you are familiar with Noni juice, but we learned to never juice the fruit because the potency is in the pulp. In Hawaii, I challenge people to go to Bishop Museum in Honolulu. For centuries, Noni was eaten raw and not juiced because, you won’t find a glass jar 150 years ago.

Today, Hawaiian Organic Noni is proud to bring the rest of the world the power of noni fruit.

Hawaiian Organic Noni is also actively involved in Hawaiian wildlife conservation including but not limited to the Albatross and the Monk Seal.


Success Stories
my lifesaver!!

"While in Hawaii this past december I got too much sun!! After itching and scratching for a couple of days already, my friend found some noni lotion at a farmers market. I applied it that night and was amazed at how quickly it soothed my skin. So the next morning I was off to find another farmers market so I could buy my own bottle of noni!! " 


A Five Star Product

"What a blessing I found your products at a farmers market on Kauai, while on vacation from Alaska. Limping from knee pain, I felt almost instantly relief after the sales clerk applied your Icy Heat Sports Formula. I was able to walk normally and bought a bottle of the IcyHeat Noni Lotion and the Fruit Leather. I was able to be more active, had less pain and was able to sleep better at night. The best part was the swelling and inflammation in my arthritic knees went down dramatically. I was able to see my knee caps and ankles within the first few days of using the lotion. I loved your products so much I found some more in a store and shipped a supply home. I have problems in all seven areas that Noni helps to maintain and support a healthy system. I will be a lifetime customer and will be sharing your wonderful products with others. Thank you for improving the quality of my life." 

Kathy Hoard  

Try this lotion, it works!

"Ok, hi, My name is Stephenie, and I live in southern Oregon. And I'm gonna tell all you folks out there that the noni Icyheat lotion has done wonders for my mom, who is 76 and she has severe arthritis pretty much throughout her entire body. And she has tried, as you can imagine, product after product, but she has only been using the noni IcyHeat lotion for two days now, and the places in her arm and her leg have been absolutely.... she's pain free! It is absolutely amazing and wonderful. She's 76, she's in New Orleans and I'm in Oregon so i'm always suggesting products to her, and this one is really working. So I'm very happy for my little mom so far away that this is working for her. Try this lotion! It Works! Thank you." 

Stephanie,  Oregon