Monday February 25, 2013
Why not noni juice?
Organic noni has over 165 compounds that benefit the body. The many benefits to the human body include boosting the immune system, providing antioxidant protection and supporting a healthy response to inflammation. Traditionally Hawaiians and Polynesians consumed noni as a preventative measure to boost the immune system and promote overall good health and wellness. They ate noni as a raw fruit for maximum benefit.
Unfortunately, today many noni manufacturers create a much less potent product called noni juice, which is made through the fermentation process and discards the fruit pulp.
The potency is in the raw non-fermented pulp of noni. Harvested hard and white from the tree, the fruit ripens in 2-3 days to a soft translucent fruit much like a ripe tomato. Within hours of ripening, noni fruit begins to rot and ferment. The fermentation process creates alcohol and research has shown destroys the beneficial enzymes and changes the chemical structure of the remaining compounds. All of the noni juices on the market are fermented, and therefore have a significantly reduced potency level and health impact on the body.
Is noni a miracle? No. Does noni promote overall good health? Yes, if the beneficial compounds found in the pulp are not destroyed in processing. When noni ferments it tastes like a rotten blue cheese. Therefore, to make it taste more palatable, noni juice manufacturers add sweeteners such as sugar and a combination of other juices. Most noni juices are not pure noni.
Hawaiian Organic Noni makes their Noni Fruit Leather from 100% raw organic noni fruit pulp with no additives or preservatives.
Just how potent is our Noni Fruit Leather? We recently sent samples of our Noni Fruit Leather along with two commercial noni juices from multilevel marketing companies to an independent lab in California. Results showed our Noni Fruit Leather to be fourteen times more potent than noni juice. It all goes back to processing. The fermentation process used in making noni juice destroys the majority of compounds and enzymes that are naturally found in the pulp of noni. Our unique low heat dehydration process using only certified organic non-fermented noni maintains the potency of raw pulp of noni.
When we set out to make our noni products, our intent was to provide a noni product as close to the raw fruit as possible. The traditional use by Polynesians and Hawaiians for thousands of years was to eat the fruit raw like a ripe tomato for maximum benefit. This is the way that people who take care of their bodies choose to consume their noni.