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Noni and Scopoletin

By: Steve Frailey Tuesday November 24, 2020 comments Tags: noni for inflammation, noni for pain, noni fruit leather

noni fruit on a tree branch

First isolated by Eykman in 1884, scopoletin belongs to a class of phytochemicals (coumarins). Coumarins have been known to contain anti-inflammatory, antioxidant and neuroprotective properties. 

Health Benefits of Scopoletin
Scopoletin is renowned for its anti-inflammatory and pain-relieving properties. The body also utilizes scopoletin for smooth joint movement. 

Scopoletin seems to regulate the blood pressure: when the blood pressure is high, scopoletin helps to lower it and when it is too low it can help raise it. In other words, Noni helps maintain and support an already within normal range blood pressure.

Scopoletin regulates the hormone serotonin to keep levels elevated. Serotonin is a neurotransmitter that regulates mood, sleep, hunger, temperature and more.

Our top plant-based picks for scopoletin:

  • Nettle leaf
  • Sweet Potato
  • Sunflower
  • Cassava
  • Cramp Bark
  • Black Haw
  • Noni Fruit

The Issue with Noni Fruit

Noni fruit has no shelf life and rots and ferments very quickly once it ripens which destroys the potency of the raw pulp. Therefore, unless you live in the tropics it is impossible to get the fresh raw fruit. Most big box stores carry noni juice, which simply put is very weak in nutritional value and potency. Noni's potency is in the raw pulp, in the phytonutrients and compounds that are solid in form. Making a juice discards the pulp and tosses out the majority of the beneficial compounds. Furthermore, the juice is fermented which creates alcohol which only further degrades the compounds that are water-soluble. Learn more about what noni juice is lacking here 

Dr. Brian Issell, who researched pure unfermented noni at University of Hawaii, said, "If fermentation is allowed, then a different chemical profile is almost certainly present. Also, liquid products that have grape or Noni Fruit Leather and <a href=noni fruit">blueberry juice are chemically different." Plus, fermentation destroys all the digestive enzymes. 

This is why at Hawaiian Organic Noni on our family certified organic farm we developed a unique low heat dehydration process using raw non-fermented organic Noni that we grow, pick and process for maximum potency. The potency is in the pulp of the fruit. Our Noni Fruit Leather is as close to the raw fruit as one can find and has a 2 year shelf life not refrigerated.

We sent samples of our Noni Fruit Leather and two leading brands of noni juice to an independent lab. Here are the findings: 

  • Antioxidants: Noni Fruit Leather 14x more potent
  • Scopoletin: Noni Fruit Leather 12x more potent
  • Damnacanthal: Noni Fruit Leather 12x more potent
  • Anthraquinone: Noni Fruit Leather 9x more potent

Noni is a potent superfood packed full of phytonutrients which promote overall good health and wellness in the body. It has been used for thousands of years throughout Polynesia and Hawaii as traditional medicine. Traditionally it was eaten raw and unfermented. Try this ancient canoe plant and see the results for yourself!

Shop Noni Fruit Leather today 



Steve Frailey

About the Author: Steve Frailey

My wife and I (Steve Frailey) moved to Kauai, Hawaii in 1982 from our organic farm in California. There were no roads, electricity, water or buildings but lots of Noni trees (Morinda Citrifolia) in our valley. We also developed a deep relationship with Noni that was growing all through our valley.  Today we run our Hawaiian Organic Noni farm, and share the gift of health with people throughout the world.