Wednesday July 8, 2020
Raw noni fruit is so potent because it’s packed with over 165 beneficial compounds, including antioxidants, soluble and insoluble fiber, essential fatty acids, 17 out of 20 essential amino acids and countless other beneficial vitamins and minerals.
The Issue with Noni Fruit
Noni fruit has no shelf life. The fruit rots and ferments very quickly once it ripens which destroys the potency. Therefore, unless you live in the tropics it is impossible to get the raw fresh fruit. Most big box stores carry noni juice.
Did you know? An inherent part of creating noni juice is the fermentation process. When noni fruit is fermented, alcohol is created which destroys a great majority of the naturally occurring compounds found in the pulp of noni. The potency is even further degraded by tossing out the pulp with the solid compounds.
Dr. Brian Issell, who researched pure unfermented noni at University of Hawaii, said, "If fermentation is allowed, then a different chemical profile is almost certainly present. Also, liquid products that have grape or blueberry juice are chemically different." Plus, fermentation destroys all the digestive enzymes.
We sent samples of our Noni Fruit Leather and leading brands of noni juice to an independent lab for testing. We had the lab specifically analyze the four key compounds in noni that scientific research has shown have the most influential impact on health. The results speak for themselves, there is very little potency in fermented noni juice. The true potency is in the raw noni pulp.
Here are the Results:
|Noni Fruit Leather||Noni Juice|
|340,000 ORAC||1,506 ORAC|
|29.69 mg||2.49 mg|
|489 mg||39 mg|
|15.3 mg||1.7 mg|
*ORAC (Oxygen Radical Absorbance Capacity) value at 100g
**Lab testing measured at mg per 100g
Antioxidants can offer powerful protection against oxidative stress by protecting the body from the damaging effects of free radicals. Foods high on the ORAC scale effecively help to neutralise free radicals, slowing the damage caused by the oxidative process.
ORAC stands for oxygen radical absorbance capacity or the antioxidant level in foods.
According to the US Department of Agriculture an individual should consume at least 3,000 to 5,000 ORAC units per day for optimal health benefits.
One 2x2 inch serving of Noni Fruit Leather contains 6024 ORAC vs. 1oz serving of Noni Juice contains 633 ORAC. Noni Fruit Leather is 14x more potent in antioxidants than noni juice.
Click here for more on Noni Fruit Leather antioxidant power
Scopoletin is a coumarin. This compound is a phytochemical, which means it’s a biologically active compound in a plant. Scopoletin is found in the roots of plants of the genus Scopolia, including chicory and stinging nettle, in the passion flower and it’s also found in the pulp of raw noni fruit.
Powerful Pain Reliever
In many studies, scopoletin has made a name for itself as a potent pain reliever. One study published in Phytotherapy Research (24:38-42) by researchers from the University Clinic in Hamburg, Germany, reported that noni fruit’s analgesic activity “reduced the pain sensitivity comparably to the central analgesic drug tramadol.” When extracts of noni fruit puree were applied, the “effect was comparable to hydrocortisone.”
Scopoletin’s pain relieving power may be related to another known effect of the phytochemical: mood elevation. This compound binds with serotonin to keep levels elevated. Serotonin is a neurotransmitter that regulates mood, sleep, hunger, temperature, and more.
Noni Fruit Leather is 12x more potent in scopoletin than noni juice
Noni also contains a wide variety of anthraquinones. Anthraquinones are a type of phenol produced by some plants. Many phenols, including a number of anthraquinones, have shown evidence of being beneficial for human health.
Some of the anthraquinones in noni fight enzymes that break down collagen in the body, which may slow down the aging process. Many anthraquinones also help regulate smooth digestion.
Noni Fruit Leather is 9x more potent in anthraquinones than noni juice
The anthraquinone most of interest to noni researchers is called damnacanthal, which likely helps protect plants from UV damage and parasites.
Damnacanthal has been shown to stimulate T cell activity which may help address various forms of damaged cells. Go to pubmed.gov and look up “damnacanthal noni” if you want to learn the specifics.
Noni Fruit Leather is 12x more potent in damnacanthal than noni juice
Traditionally, noni was eaten raw, like a ripe plum or tomato, and that’s the tradition we adhere to here at Hawaiian Organic Noni. We spent years developing our low heat dehydration process that preserves the beneficial vitamins, minerals, and enzymes found in raw noni pulp, in the form of raw Noni Fruit Leather that is non-fermented and shelf-stable without the need for pasteurization or refrigeration. When it comes to noni, we are dedicated to quality and potency to provide maximum value to your health.