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Noni Health Terms

morinda citrifolia


Morinda Citrifolia is the scientific name for the noni tree.  It is in the Rubiaceae family.  Rubiaceae, or occasionally called the Coffee Family is a group of flowering plants.  An interesting aspect to noni trees is that the tree produces a fruit first and the flowers come out of the fruit after the tree has already made the fruit! Usually in nature, a flower is produced, a bee comes and causes pollination to make a fruit. Each noni fruit has 50-75 flowers on each fruit which ethnobotanists believe the bee visiting a noni fruit with flowers attached are putting beneficial compounds into the fruit through the attached flowers. Very unique in the plant kingdom. Mulberrys also behave this way. Morinda Citrifolia is a tree not a bush or shrub as many websites claim. Noni trees grow from sea level to two thousand foot elevations. It will grow from wet lush rainforests to almost desert like volcanic terrains. Noni trees can grow up to 40 feet tall and have large veined leaves that are dark green and glossy. The tree produces a fruit that is oval in shape and when mature can measure from 3-7 inches.

Noni seeds have an extremely long germination process, taking anywhere from 2-8 months. Seedlings finally sprout and the tree begins its development to a mature tree which can take up to 18 months. Noni fruit first begins as a small green fruit and then small white flowers come out of the fruit. The fruit grows in size turning yellow in color and eventually will turn white when fully mature. The fruit quickly begins to ripen turning translucent white and soft like a ripe tomato. It now gains it’s smelly characteristic of blue cheese…Noni fruit is also known as Cheesy Fruit or Stinky Fruit!

Morinda Citrifolia originally was brought to Hawaii by the ancient Polynesians as one of the 27 "canoe plants", which they brought for the purpose of starting a new culture. There are six varieties of noni trees worldwide that produce noni fruit. However, only one variety is truly medicinal. The Polynesians knew this, so introduced the medicinal variety to Hawaii. Noni fruit contains over 165 compounds that are healthy for the human body. 

Today, Morinda Citrifolia is grown in tropical regions. Hawaiian Organic Noni, a certified organic fafmily farm on the island Kauai in Hawaii is one such place. They grow, pick, process and distribute Noni products directly from their family farm. The potency of Noni is in the raw pulp not the juice. Noni fruit ferments within 4-6 hours of ripening. Fermentation creates alcohol that destroys all the beneficial enzymes and changes the chemical structure of the compounds. All of Hawaiian Organic Noni's products are made from the unfermented fruit and dehydrated using a unique low heat drying process for maximum potency.